Jute is a long, soft vegetable fibre grown in the Gangetic Delta. It is renewable, bio-degradable and environment friendly. The plants are harvested annually by hand and the fibre is extracted from the bark of the plant after a soaking process. Aptly called The Golden Fibre, Jute in raw state comes in golden or silver grey earth hues reflecting the soil it is grown in. Any colour applied to the fibre takes on a character that is defined by the base texture. The soft nature of the fibre gives an excellent foot feel for rugs made with jute. 100% BIO DEGRADABLE AND ECO-FRIENDLY. Jute Rugs are extremely durable and kid friendly!